The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Brand-Side / In-House Jury

Tofer Moran

Senior Creative Director


New York

Make awesome stuff. Don't be a jerk in the process. That's always been my motto, anyways. And over the course of 17+ years, I've been fortunate enough to do that with big and small agencies alike—from Ogilvy and BBDO with Fortune 500 brands, to independent, boutique design shops working with startups, to leading global brands as Creative Director for an in-house agency. In my years as a Creative Director I've spearheaded award-winning and integrated advertising campaigns across emerging channels, TV, print, digital and social as well as leading re-branding and design efforts for large-scale, corporate identity systems. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals. I've worked with a wide range of delightful people along the way: Verizon, Electronic Arts, The Metropolitan Museum of Art, EA Sports, IBM, Campbell's, British Airways, GE, ESPN, Just For Men, Peet's Coffee, Naked Juice, Blue Cross Blue Shield, Subway Restaurants and more. I'm currently based in New York, as a Creative Director and filmmaker.




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