The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Cultural Driver Jury

Aaron Ni'jai

Senior Cultural Strategist

Cashmere Agency


Cultural alchemist. Architect of ideas. Curiosity personified. Aaron Ni’jai Johnson Jr. professionally known as Aaron Ni’jai or A.Jay is a multidisciplinary creative and strategist whose work is focused on elevating voices of color and creating, connecting, and strengthening communities. Pulling from culture, data, storytelling, and intersectional thinking, he weaves together engaging and visual stories that inspire great creative work. In his 7+ years of advertising, he has touched and pushed several top brands like Pepsi, Brisk, Amazon Music BurgerKing, Google, and Budweiser.




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