The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Gaming Jury

Grant Paterson

Head of Gaming

Prism Sport & Entertainment / Wunderman Thompson


Grant heads up Prism’s Gaming & Esports team, helping some of the worlds leading brands such as KitKat, Hero, UNICEF and Coca Cola to understand, develop and deliver marketing campaigns across the virtual world, gaming & esports. Grant started his career at Grey London creative agency working across a P&G, The British Heart Foundation, Orangina and Lucozade - on which he contributed to winning a Cannes Lion. He then helped establish WPP’s sports marketing hub - The WPP Sports Practice - which focuses on growing WPPs relationships with Brands, Rights Owners and Event Hosts across the sports world including the International Olympic Committee. Grant holds an undergraduate degree in International Relations from the University of St Andrews and Masters Degree in War Studies from the University of London (Kings College). He is also a keen rugby player and boxer.




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