The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Health & Wellness / Pharma Jury

Olivia Peet

Creative Director



Not many love stories start with “Important Safety Information.” But then again, Olivia isn’t like many copywriters. She began her tenure in healthcare advertising as an assistant account executive working on OTC brands. After accepting that she was not actually proficient in Excel, Olivia soon realized that her true passion lay in storytelling. From there, she hit the ground running with a singular mission: to bring brands to life. Over a decade and multiple industry awards later, Olivia and copywriting are still going strong. Now as a Creative Director at TANK, she is dedicated to making beautiful creative that is deeply grounded in the emotional and strategic insights that make our work meaningful for the people who need it most. Olivia is inspired every day by the lives we touch and the impactful work we do—and the honeymoon is far from over.




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