The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Out of Home / Print & Promotional Jury

Pedro Perez

Chief Creative Officer

Dentsu Creative


Pedro Pérez is an endless advocate of curiosity, who believes that ideas never die, and great ones have the power to transform societies. He brings over two decades of expertise in creativity, collaboration, leadership and strategy. At DENTSU CREATIVE, he oversees regional operations for the Chicago-based team and contributes to the strategic execution of the network’s global creative initiatives. Before joining Dentsu Creative, Pedro was Co-Chief Creative Officer at Energy BBDO. He’s crafted campaigns that have set new trajectories for brands, cementing forever fans and record-setting sales. He has a track record for bringing brands to life through innovative, cross-platform storytelling, and has inspired some of the agency’s most awarded work like Extra Gum’s “Sarah & Juan,” 5 Gum’s “The 85-Year-Old Regret, ” Bayer Aspirin’s “HeroSmiths,” and most recently the post-pandemic viral film, Extra Gum’s When it’s Time, or Reversing TikTok’s most viral challenge as a sign of protest for Champion Reverse Weave and Hijacking the online gun review format to raise the standard of gun safety online for Guns Down America. His work has been awarded by top industry festivals including Cannes, D&AD, The One Show, ADC, Effies, Clios, LIA, New York Festivals and more. He’s proud to be a CCO, a husband, and a dad — though not always in that order.




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