Johan Pihl is a Swedish creative director and entrepreneur with 25+ years of experience working in the advertising industry. Johan has, for the last decade, shifted his focus toward purpose-driven service design and innovation. His work builds on exploring new business models at the intersection of design, technology, and business, resulting in tangible solutions that strengthen profit and purpose. Johan has successfully developed and launched innovation projects receiving 100+ industry awards, including multiple Cannes Lions Grand Prix awards. Johan has extensive jury experience and is an experienced keynote speaker at major industry events. He holds an MBA from the Berlin School of Creative Leadership. In 2018 Johan started Doconomy together with Mathias Wikström. Doconomy is a leading impact-tech startup based in Stockholm, Sweden. It has since started successfully redefined how financial services by introducing the environmental cost of each transaction. Today Doconomys technology reaches over 500 million users through global partnerships with MasterCard, IKEA, and leading banks and financial institutions.