The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Interactive, Online & Mobile Jury

Max Pinas

Executive Creative Director & Partner



Max is a futurist with a unique perspective on emerging technologies. Or, as he puts it, "The future is here, and I'm finally home." Max is also well-known for his interest in Web3, the Metaverse, and AI, as well as his efforts to integrate these emerging technologies into global A-brands. He believes these technologies have the potential to create solutions that help real people, brands, society and the planet.




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