The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Effectiveness Jury

Stella Pirani


Wunderman Thompson

São Paulo

Stella Pirani is CSO at Wunderman Thompson Brazil. She leads the planning, insights, media and data & platforms team. She is responsible for challenging a more bravery and integrated view across disciplines for her clients’ projects - from strategy to execution. Nominated twice as a strategy professional at Caboré 2020 and 2022. Since she runs strategy at the agency, she has collected 28 Effies Brasil / LATAM in her last 3 years. Stella comes to renew and influence brands to create a more ambitious future to businesses and people.




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