The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Use of Data Jury

Miguel Pirateque

Executive Creative Director



Miguel Pirateque is a multi-award winning creative and strategy leader. For more than 20 years, he has been helping brands to grow through people-based innovative thinking and design. He has honed his skills at the most prestigious agencies in Colombia, founded an integrated advertising agency in addition to a Startup focused on centralizing data points and using them to create and put ML pipelines into production. At the same time, he delved deeper into the use of data underlying the user experience by receiving a Master’s Degree in Data Visualization and a Master’s Degree in User Experience for Digital Transformation from Shifta by Elisava (Barcelona).




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