The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Radio & Audio Jury

Heloísa Ribeiro

Creative Director

FCB Brasil

São Paulo

Currently CD at FCB Brasil, Heloísa create for clients such as Whirlpool, Kimberly Clark and TikTok. She was elected by the One Show Club global competition "Next Creative Leader" one of the professionals who have the potential to change the future of the market. Previously at Wunderman Thompson, DPZ&T and Ogilvy Paris, she did campaigns for Amstel, Johnson & Johnson, Nestlé, Coca-Cola, Unilever, Bayer and Tramontina. These works have been recognized at festivals such as Cannes (shortlist), The One Show, Clio, Effie, Festival do Clube, MMA.




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