The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Social Media Jury

Camila Rodrigues de Souza

Creative Director


São Paulo

Camila is a Creative Director at Wieden+Kennedy focused on the Nike, Nubank, and Uber accounts. Before joining W+K in 2021, she worked at R/GA, Wunderman Thompson, FCB, and TBWA. Her client list includes Coca-Cola, Netflix, Samsung, Nissan, and Avon. Beyond advertising, Camila is a multi-tasking mom, illustration enthusiast, and advocate for gender and race equality. She teaches a class on Diversity and Representativeness at Escola Cuca and maintains a personal project called PorTips to share career advice with other creative women. In 2020, she appeared among the 30 creatives that fought to change the Communication Industry by Papel&Caneta.




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