The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Out of Home / Print & Promotional Jury

Mariana Sá



São Paulo

Mariana Sá is Chief Creative Officer (CCO) at WMcCann. With over 25 years of experience, her last professional challenge before joining the agency was as Creative Director at Globo, where she stayed for 8 years, being responsible for projects such as the 2014 World Cup, Rio 2016 Olympics, celebration of the broadcaster's 50th anniversary,, Globoplay and, recently, for rebrand the communication’s group, after the unification of the structures of all brands. Mariana started her career at Propeg in Salvador (BA). When she came to São Paulo, she worked for 10 years at DM9DDB as Art and Creative Director, and spent two years at PeraltaStrawberryFrog and Lew'Lara TBWA as Executive Creative Director, serving brands such as Ambev, Itaú, Nissan, J&J, Natura, Banco do Brasil, PepsiCo, JBS, Adidas, C&A and Vale. Mariana has won awards in Cannes, Clio, One Show, Professionals of the Year, CCSP, and has also been invited to join the jury of important festivals such as Cannes, Clio, D&AD, Ciclope, among others. In 2021, Mariana won the Caboré Award as Creative Professional of the Year.




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