The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Fusion Pencil Jury

Isabelle Schnellbügel

Chief Strategy Officer

Ogilvy Germany


After roles at Serviceplan, Google and Dropbox, Isabelle joined Ogilvy Germany in 2016. Two years later, she became the agency's Chief Strategy Officer and, at the age of 33, the youngest board member of any major agency network in Germany. She has since led strategy for national & global clients like Allianz, Audi, American Express, Bill & Melinda Gates Foundation, Deutsche Bahn, and The Coca-Cola Company. Under her leadership Ogilvy Germany won two Creative Effectiveness Lions in Cannes. In 2019, Isabelle also brought Ogilvy Consulting to Germany. As a board member of GWA – the German association for leading agencies – she recently co-founded THE STRATEGY COLLECTIVE, a network for strategists and planners with the mission to re-ignite the craft in Germany, co-creating a vision for the future of strategy, while building visibility, creating spaces to collaborate, and growing talents. She also co-hosts the podcast “Strat Talks”, which explores different aspects and challenges of the discipline. Isabelle strongly believes in the power diversity, equity and inclusion have in creating healthier, happier and more successful organisations and the responsibility of the advertising industry to drive positive change.




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