The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Green Pencil Jury

Chloe Sharfin

Senior Design Strategist

Smart Design


Chloe Sharfin has a decade of experience leading design, sustainability and social impact strategy for clients across the tech, retail, CPG, HR and financial services sectors to solve their business, design and ESG challenges. Currently, Chloe is a researcher and strategist at Smart Design, where she leads user research to uncover user needs and wants, and shape physical and digital product, service and experience design with sustainability and inclusivity at the core of her work. Prior to Smart Design, Chloe led teams through the early stages of product development as a PM and researcher at frog. Previously, she developed sustainability and social impact strategies, programs and partnerships for Fortune 100 companies and nonprofits at Edelman and APCO Worldwide.




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