Bianca is a passionate marketeer with deep experience in iconic brands, focused on creating a "before and after" impact on sales and brand results. Being rationally creative is her motto, bringing innovative solutions to real business problems and pushing creative boundaries to shake up consumer expectations. She has worked in Brazil with AB Inbev brands like Skol and Brahma; Hellmann´s and Dove at Unilever and for the last 10 years with Burger King in Europe as VP of Marketing EMEA, CMO Iberia and lately Chief Business Development Officer. Together with Fernando Machado and David Madrid, she has pushed the limits of creativity and effectiveness and led Burger King to be one the most creative brands in Spain. Bianca has won several creativity awards like Scary Clown Night, Stevenage Challenge, The Menucourt, Confusing Times and others.