The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Marcus Tesoriero

Chief Creative Officer

The General Store


Throughout his prosperous career, Marcus’s firm embrace on change has continually inspired his drive for innovation and new forms of storytelling. Accruing a wealth of experience in building brands, his work has won at every major, creative and effectiveness award show including the likes of D&AD, One Show, Clio, LIA, The Webbys, New York Festivals, the Effies, London IPAs, ADFEST, Spikes and the eminent Cannes Lions. Marcus’s ethos in today’s landscape is simple: audience attention must be earned, not demanded. That’s why he champions the belief that today’s agencies shouldn’t just make ads, they should exist to solve their clients’ problems – in whatever creative form that may be. Possessing a succession of key, creative roles at large, integrated agencies such as DDB, Ogilvy and Dentsu Creative – combined with a mix of more specialised digital shops – Marcus brings with him extensive experience across traditional and digital fields, as well as specific expertise in mobile, film and data-driven creative. Today, Marcus leads as Chief Creative Officer at one of Australia's fastest growing independent agencies, The General Store.




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