The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Film & Video Jury

André Toledo

Chief Creative Officer

DAVID New York

New York

André is the Chief Creative Officer of DAVID New York, working for brands like Coca-Cola, Burger King, among others. Listed in AdWeek’s Creative 100, amongst the most influential creative leaders of 2021 and ranked #4 Creative Director in the world by Cannes Lions in 2020/2021 and #9 in 2022. Before leading the New York office of DAVID, he was the Executive Creative Director of DAVID Madrid. In less than three years, they won local, regional, and global clients like Burger King, Netflix, Twitter, Activision, Mondelez, among others. They also produced 2 Super Bowl campaigns, for Turkish Airlines and Wallbox, a first for Spain. DAVID became the most awarded Spanish agency in the history of Cannes Lions and in 2022, they were named the AdAge International Agency of the Year. Previously, André worked as Global Creative Director at LOLA MullenLowe, overseeing all communication for brands like Magnum, Cornetto, Scrabble and Burger King. He helped LOLA become the most creative agency in Iberoamerica for three years, the best agency in Europe according to WARC, and one of the Top 10 European Agencies of the Decade, according to Cannes Lions. He also made it to the Big Won Report in 2016 as one of the most awarded copywriters of the year.Before moving to Madrid, André worked in Y&R Lima and Pragma DDB.




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