The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Branded Entertainment Jury

Iman Whitfield

Creative Director and Film Director



Hi, I’m Iman Whitfield, creative director, film director (signed with Eyeforce and Kathrin Hohberg) and founder of STUDIO WHITFIELD. With a very intuitive way of working, and a great love for aesthetics. Having grown up in an artistic family, my interests in art, craft, fashion, film and design have been sparked from a young age. Graduated at the WDKA Art Academy, Rotterdam (2014) with an online fashion film for lingerie brand Love Stories which immediately went viral; Staff picks on Vimeo & Nowness. Right after graduation, I created the first worldwide theater campaign for Scotch & Soda. Which kick-fired my career at quite a young age in creating and directing campaigns for fashion, beauty and lifestyle brands worldwide. Switching between the role of art director, film director and independent creative director. Inspired by the beauty of human behavior; people’s idiosyncrasies, relationships and genuine emotions, I aim to create films with a very personal, realistic and romantic touch. Which translates into relatable yet esthetically pleasing campaigns which truly identify with the viewer. Some clients / brands I enjoyed working with over the past years are: Tommy Hilfiger, Adidas, MENDO Books, Love Stories, Scotch & Soda, Diesel, Alpaca Loca, Crisp Sheets, Nike, Leolux, SuitSupply, Mendo Books, Lois Jeans, Ace & Tate and Uniqlo.




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