The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Gaming Jury

Jia Zheng

VP Creative Strategy

Activision Blizzard

Los Angeles

Jia's adolescence in Shanghai was marked by her dual passions: soup dumplings and Starcraft, which she pursued in secret internet cafes to avoid her parents' watchful eyes. In the last decade, she has become a specialist in the global tech, entertainment, and gaming industries, with a deep understanding of both Asian and Western markets. She has led the development of multiple award-winning campaigns including Cannes Lions, One Show, D&AD, Effie Awards, Clio, and Webby Awards. As the VP of creative strategy at Activision Blizzard, Jia helps oversee game launch campaigns, brand partnerships, in-game and live events for some of the biggest gaming franchises in the world, such as Call of Duty, Diablo, Overwatch, World of Warcraft, and Candy Crush.




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