The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2010 One Show Design Judges

Scott Goodson


New York

Scott loves building brands in unconventional ways and has worked for some of the world's most iconic brands. His background might explain his compulsion for the outside lane. Scott is a Canadian who started his career in Sweden. The first client he worked on was Bjorn Borg fashions and then helped launch Ericsson's mobile phone outside Scandinavia. If this isn't odd enough, he then became co-owner of Welinder advertising in Stockholm which grew into an international agency working with European brands around the world. In 1999, Scott moved to Amsterdam and co-founded StrawberryFrog with Swede Karin Drakenberg and a group of Frogs. StrawberryFrog Amsterdam's first client was the tiny smart car, then a Japanese client came for tea. As a result, Scott led the relaunch of Ontisuka Tiger sneakers. The the Frog thing started to catch on and Scott found himself traveling a lot. Frog won IKEA, Credit Suisse Group, Heineken globally, Mitsubishi Motors around Europe, Sony Ericsson, Coca Cola and GM. In 2005, Scott decided to settle down. He moved to New York to start the US FrogPond working with Pepsico, P&G and Morgan Stanley. New York was too quiet, so shortly thereafter, he lept for Brazil and StrawberryFrog opened in Sao Paulo.




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