The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.


2009 One Show Judges

Fredrik Jansson

Forsman & Bodenfors


Fredrik Jansson is currently Creative Director for Forsman & Bodenfors, but his path to advertising was anything but straight. He managed to make it into the Swedish national sailing team, study computer science at Uppsala University and write a really bad film script before a stint at Berghs School of Communication in Stockholm turned him into a copywriter. His first real job was at Forsman & Bodenfors, 12 years ago, and he's still there, happy right now to be combining his IT and advertising skills. In 2006, Creativity magazine ranked his Ikea Dream Kitchen microsite the world's most awarded internet campaign. In 2007 however, the Gunn Report ranked his Ikea Come Into the Closet site merely the world's second-most awarded campaign. Telltale signs of a career on the slippery slope.




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