The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2009 Design Jury

Björn Kusoffsky

Stockholm Design Lab


Björn Kusoffsky is Creative Director for Stockholm Design Lab. He works for the SAS Scandinavian Airlines (communication concept, brand identity), Absolut Company (design strategy), IKEA (design strategy), H&M, Filippa K, Cubus, Åhlens (brand identity), Peak Performance (new brand identity, will be launched this year), Svensk Form, Üstra Stadtbahn Hannover, TV4, Museum of Modern Art Stockholm, ASKUL (office supplier B2B Japan), Dice (EA), Folksam (brand identiy), Morphic (brand identity and communication concept), Hästens, Stadium. Education: 1984–1987 Beckmans School of Design 1987–1989 Slitz Magazine, art director 1989–1995 FGH Advertising Agency, art director, partner 1993–1996 Element Design, art director, senior partner 1997– Stockholm Design Lab, founder, creative director Represented in the design collection of the National Museum of Art, Stockholm. Member of AGI (Alliance Graphique Internationale) Exhibitions: Berlin Bauhaus Archiv, Puls – Young Swedish design Moscow Puls – Young Swedish design Stockholm National Museum of Art, 1900–2000 Stockholm Museum of Architecture, Niemeyer – Modernistic culture heritage Köln Museum fur Angewandte Kunst, New Scandinavia Tokyo Swedish style Helsinki Artek – Ruotsi/Finland London Designed in Sweden Awards: * Two “Golden Egg”, three “Silver Egg” and 25 diplomas in “the Golden Egg”, the Swedish Advertising Association award. * Ten awards at “Excellent Swedish Design” * Design award, special award at “Excellent Swedish Design” British D&Ad * 3 times Best title sequence, Scandinavian Trailer Awards * First prize for best Corporate Identity for SAS, Scandinavian Airlines from “Core Design 2001”. * First prize for best Graphic design/Packaging design for IKEA from “Core Design 2001”. Teacher/Lecturer: Beckmans School of Design Konstfack, University of Art, Crafts and Design HDK Berghs School of Communication Royal Institute of Technology Kuwasawa Design School, Tokyo Board of Director Stockholm Design Lab Sveriges Almänna Konstförening




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