2009 One Show Design Judges
Nathan Reddy studied design in Natal at the ML Sultan School of Design. He began his career as a junior designer at FCB Design. After three years, he moved to TBWA Hunt Lascaris as the Head of Design. In 1994, he joined Louis Gavin as a partner to form DDB South Africa. Three years later they started TBWA Gavin Reddy, which became one of the most recognized advertising and branding agencies in South Africa. This successful partnership came to an end after 10 years when Nathan decided to follow his core competency and passion: branding and design. In 2004, he founded GRID, a small branding agency consisting of specialists cherry-picked from the industry. GRID is a spirited, gutsy entrant to the market and based on a unique philosophy of challenging convention and using the power of brands to transform societies. Nathan is South Africa’s most awarded brand specilalist with 61 gold Loeries, 112 silvers and 12 Grand Prix in 10 years. International awards include three One Show golds, 5 silvers, 6 bronzes, D&AD silver and merits. Nathan is the founder of Think SA (the Graphic Design body of South Africa) where he remains a board member. He also sits on the board of the Creative Circle. Nathan has been actively involved in the transformation of the South African creative industries. Nathan draws his inspiration from music, art, film, literature and watching people. His goal is to make South Africa sexy and stylish. He is passionate about defining African chic that moves away from the arts, crafts and ethnic associations to one that truly captures our heritage, spirit and talent to create a new genre of South African brands.