The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Interactive Judges

Rafa Soto



Copywriter. Design junkie. Multitasker. Dreamer. Optimistic despite of everything. Iʼd love to become a vegetarian but I live in Barcelona and thereʼs (delicious) jamón serrano all around.

I love dogs but Iʼm far too irresponsible to take care of one. Thatʼs why I only have a digital agency instead.

Before founding HerraizSoto&Co (Iʼm buying a beer if you pronounce this correctly) in 1998 I worked for DDB and Publicis Barcelona, as a scriptwriter for TV shows and as a sound engineer.

At the agency we work with Ikea, Camper, Nintendo, Casio and BMW in Spain. According to the last 2011 Won Report HerraizSoto&Co is the top digital agency in Spain.

Iʼm also creative director at OmmWriter ( and the mischievous Stick With me Baby sticker collection. (




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