The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

2012 One Show Interactive Judges

Rafa Soto



Copywriter. Design junkie. Multitasker. Dreamer. Optimistic despite of everything. Iʼd love to become a vegetarian but I live in Barcelona and thereʼs (delicious) jamón serrano all around.

I love dogs but Iʼm far too irresponsible to take care of one. Thatʼs why I only have a digital agency instead.

Before founding HerraizSoto&Co (Iʼm buying a beer if you pronounce this correctly) in 1998 I worked for DDB and Publicis Barcelona, as a scriptwriter for TV shows and as a sound engineer.

At the agency we work with Ikea, Camper, Nintendo, Casio and BMW in Spain. According to the last 2011 Won Report HerraizSoto&Co is the top digital agency in Spain.

Iʼm also creative director at OmmWriter ( and the mischievous Stick With me Baby sticker collection. (




Follow Us