The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2012 One Show Judges

Susan Hoffman

Executive Creative Director



Susan Hoffman has a tendency to shake things up a bit. That's probably because she finds the status quo boring. She started her career at Pihas/Schmidt/Westerdahl (Portland, Oregon) and from there, moved to Chiat/Day/Livingston (Seattle) while working on such accounts as Alaska Airlines and Holland America. Three years later she moved on to Wieden+Kennedy, where she has been for the last 25 years.

Susan is never satisfied unless the work feels fresh and interesting. She put that perspective into ads for: Nike, Microsoft, Cartoon Network, the Paramount Hotel, Miller High Life, Coca-Cola, Heineken, Google and Target.

She opened both the Amsterdam and London offices and now resides in Portland, Oregon as Executive Creative Director of Wieden+Kennedy.




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