The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Judges

Susan Hoffman

Executive Creative Director



Susan Hoffman has a tendency to shake things up a bit. That's probably because she finds the status quo boring. She started her career at Pihas/Schmidt/Westerdahl (Portland, Oregon) and from there, moved to Chiat/Day/Livingston (Seattle) while working on such accounts as Alaska Airlines and Holland America. Three years later she moved on to Wieden+Kennedy, where she has been for the last 25 years.

Susan is never satisfied unless the work feels fresh and interesting. She put that perspective into ads for: Nike, Microsoft, Cartoon Network, the Paramount Hotel, Miller High Life, Coca-Cola, Heineken, Google and Target.

She opened both the Amsterdam and London offices and now resides in Portland, Oregon as Executive Creative Director of Wieden+Kennedy.




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