Paul co-founded Mother New York in December 2003. As Executive Creative Director, Paul has helped build Mother's creative department by inspiring new ways of thinking of advertising and by integrating digital, brand experience and design into the creative process. Mother's 120-person team currently services clients like Google, Kraft, Johnson & Johnson, AB InBev, Virgin Mobile, and Revlon, among others. In 2009, Creativity Magazine named Mother New York Agency of the Year.

Paul's career began at Paradiset DDB in Stockholm in 1990 where he created global/pan-European campaigns for clients such as Diesel Jeans, Bjorn Borg Underwear and OLW. Following the success of Diesel, Paul moved to Fallon in Minneapolis creating famous campaigns for Lee (Buddy Lee), MTV, Miller Lite and BMW, before c0-founding Mother New York.

Paul's work has been honored at the One Show, the Clios, D&AD, Cannes, the Art Director's Club, the Andy's and AICP.

In his spare time, Paul plays, records and composes music and is currently releasing albums with some mysterious men from Finland.