The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Radio Judges

Laddie Peterson


New York

Laddie Peterson joined Wieden+Kennedy in 2011, where she's worked on Velveeta Cheesy Skillets, P&G, and other assorted shenanigans.

She began her advertising career at DDB Chicago, where she won a Cannes Lion for the Bud Light spot "But He's Got Bud Light."

Since then, Laddie has won awards from several major advertising festivals including Cannes, ADC NY, Clio Awards, and One Show and has worked at Saatchi NY, BBDO NY, and now Wieden + Kennedy.

Laddie is originally from Minnesota where she was an All-Conference Honorable Mention in Ice Hockey, and was never in consideration to be a Princess Kay of the Milky Way and have her visage carved in butter at the Minnesota State Fair.




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