The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2012 One Show Design Judges

Kenjiro Sano




Kenjiro Sano

Kenjiro Sano was born in Tokyo, 1972. After graduating from TAMA ART University department of Graphic Design, Kenjiro worked at Hakuhodo (Tokyo) as an Art Director and Creative Director. In 2008 Kenjiro became the founder of MR_DESIGN, INC. TOKYO where his work covers a great variety of advertising including graphics, commercial film, character design, exhibition design and product design. Kenjiro's success stems from creating charming characters, symbols or logos, which infuses his work making it unique and eye catching. His sense of humor always makes people smile, resulting in an unforgettable first impression.

Kenjiro's recent work includes the TOYOTA "ReBORN" commercial campaign, where he supplied the art direction for the logo, graphics and film. Major client includes SUNTORY FOODS INTERNATIONAL, PANASONIC Corp., KDDI Corp and MIZKAN. Kenjiro created the main graphics and logo for the JOHN F. KENNEDY CENTER [JAPAN! CULTURE + HYPER CULTURE] exhibition 2008 in Washington D.C.

His product design named "NICO products" is a series of unique and design oriented goods such as memo blocks, mug cups, floor mats and trash bags. The products are featured world-wide at MoMA design store (NY), colette (Paris), DESIGN MUSEUM (London), La Rinachente (Milan), Mori Art Museum (Tokyo), Kanazawa 21st Art Museum (Kanazawa). Kenjiro has won awards from D&AD, ONE SHOW DESIGN, New York Art Directors Club, Tokyo Art Directors Club, Tokyo Type Directors Club, Japan Package Design Award GOLD Medal, and Poster Triennial in Toyama.




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