The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Judges

Alexander Jaggy

Executive Creative Director and Partner

Jung von Matt/Limmat


Alexander Jaggy has been in the advertising industry for over 20 years. After completing his diploma in business administration, in 1990 he immediately joined BBDO Zurich as a copywriter, before moving to the legendary GGK. In 1994 his career path led him to Germany, first to Springer & Jacoby, then to Jung von Matt. In 1999 he was hired by Springer & Jacoby to help set up the agency's international office in London. After seven years abroad he returned to Zurich in 2001 to join the newly founded Jung von Matt/Limmat. In 2004 he was appointed Executive Creative Director, and in 2006 he became joint partner in the agency. Alexander Jaggy has a Bachelor's and a Master's in Creative Leadership. He is a Member of the Board of ADC Switzerland, as well as a member of ADC Germany and D&AD in the UK.




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