The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Entertainment Judges

Archie Bell

Creative Director

NBCUniversal, Inc.

New York, NY

Archie Bell is a creative director with NBCUniversal Integrated Media, a group committed to developing innovative content and marketing solutions for advertisers and brand partners via NBCU’s vast portfolio of properties which include Bravo, Fandango, E!, Green Is Universal, Healthy At NBCU, and the newly-established production arm, Curve Films.

Prior to joining NBCU, Archie crafted ads for Arnold NYC, Publicis, Y&R, and BBDO — elevating creative and driving business results for noted brands such as McDonald’s, Starbucks Ice Cream, 7UP, Mike’s Hard Lemonade, Topps, NBA, GLSEN, and L’Oreal.

His development of the Reese’s Perfect campaign helped put the classic brand back on the map, placing it on the list of top ten breakaway brands of 2011 amongst giants like Apple and Facebook.

And throughout his 15 year career, Archie’s work has garnered both national and international recognition from the advertising and entertainment industries, namely the good folks at Adweek, Forbes, Variety, The New York Times, PromaxBDA, and The One Show.

Outside of directing art and absorbing pop culture, Archie enjoys long drives on sunny days, eating breakfast for dinner, and spending time with his wife, Sonya, at their home in Brooklyn.




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