The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Music & Sound Production Company Rankings
Hefty
Client
Title
Category
Award
Points
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Points: 90.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Customer Experience / CX
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Points: 45.0
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Current Event Response
Points: 21.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Ecommerce
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Livestream
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Community Building
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Points: 21.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: PC Games / Brand Integration / Placement
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
Points: 9.0
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Points: 9.0
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo Client: Ab InBev / Guarana Antarctica Category: Non-traditional & Guerrilla Marketing
Points: 9.0
The Best-seller Constitution
Agency: GUT / São Paulo + Hefty / São Paulo Client: Mercado Livre Category: Social Post / Real-time Response
Points: 3.0
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo Client: Unilever - Rexona Category: Brand Partnerships
Points: 3.0
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Points: 3.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Integrated Campaign
Points: 3.0
Burger Glitch
Agency: DAVID / São Paulo + Burger King / São Paulo + Hefty / São Paulo + Vetor Zero / São Paulo Client: Burger King Category: Digital & Online / Gaming
Points: 3.0
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London Client: Meta Category: Brand-Side / External Agency Collaboration
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Promotional Items / Physical Products
Points: 3.0
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo Client: Unilever / Dove Category: Branded Content
Points: 3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Burger King
Title:
Burger Glitch
Category:
Customer Experience / CX
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Burger Glitch
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Community Building
Award:
2022 Public Relations Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Award:
2021 Public Relations Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.0
Client:
Mercado Livre
Title:
The Best-seller Constitution
Category:
Social Post / Real-time Response
Award:
2023 Social Media Merit Award
Points:
3.0
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Award:
2023 Out of Home Merit Award
Points:
3.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Award:
2023 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Glitch
Category:
Integrated Campaign
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Burger King
Title:
Burger Glitch
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.0
Client:
Meta
Title:
Invisible Businesses
Category:
Brand-Side / External Agency Collaboration
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Promotional Items / Physical Products
Award:
2022 Print Merit Award
Points:
3.0