The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Beer Chase
Agency: Clemenger BBDO / Melbourne Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Points: 15.0
Persistent Headaches
Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Brains
Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Beat Matters Integrated Campaign
Agency: BBDO / New York Client: Save the Children Category: Integrated Branding / Public Service Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney Client: GE Category: Magazine / Full Page or Spread - Single
Points: 5.0
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Consumer Television / 60 Second - Single
Points: 5.0
The Offer
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Candidates Affair
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney Client: GE Category: Trade / Full Page or Spread - Single
Points: 5.0
AUS to USA
Agency: Clemenger BBDO / Sydney Client: Virgin Australia Category: Out Of Home / Billboards - Single
Points: 5.0
Harden's Entourage
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Approved TV Campaign
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
It's Not Complicated
Agency: BBDO / Atlanta Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Out Of Home / Billboards - Campaign
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf Client: Daimler Category: Out Of Home / Billboards - Campaign
Points: 5.0
Saridon Pound
Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Stamp
Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Wash
Agency: BBDO Guerrero / Makati City Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington Client: KiwiRail Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
The Surf Club Project
Agency: Clemenger BBDO / Melbourne Client: DULUX AUSTRALIA Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Beetroot
Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Points: 5.0
Carrot
Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Points: 5.0
Pineapple
Agency: BBDO Proximity Thailand / Bangkok Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Points: 5.0
Dr. Cyclops
Agency: BBDO / Toronto Client: Wrigley Canada Category: Non-Broadcast / Online
Points: 5.0
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
Points: 5.0
The Beat Behind the Song
Agency: BBDO / New York Client: Save the Children Category: Public Service / Radio - Single
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Collateral / Posters - Campaign
Points: 5.0
Radio Legends
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Points: 5.0
How To
Agency: BBDO / Mumbai Client: White Collar Hippies Category: Collateral / Posters - Campaign
Points: 5.0
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Flash
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Branded Content / Games
Points: 5.0
Reindeer in Headlights
Agency: BBDO / Toronto Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Headache
Agency: AlmapBBDO / São Paulo Client: Bayer Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York Client: AT&T Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
The Beat Behind the Song
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
