The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Learning on the way
Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 50.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Points: 25.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: CSR - Use of Technology / Use of Technology
Points: 25.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Points: 25.0
Learning on the way
Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 25.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Websites / Durable Goods
Points: 25.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
Points: 25.0
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 25.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Points: 25.0
Aid To Cart
Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 15.0
Aid To Cart
Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 15.0
Mog's Christmas Calamity
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation
Points: 15.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 15.0
Ariel - Share The Load
Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 15.0
Spare the Act
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Points: 15.0
Spare the Act - Lap Top
Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Points: 15.0
Close To Home
Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
Points: 15.0
Football or Father
Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
Points: 15.0
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Points: 15.0
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Advertising / Banners
Points: 15.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Digital / Mobile
Points: 15.0
20 Years
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Points: 10.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Points: 10.0
Give Mom Back Her Name
Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 10.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 10.0
Marilyn
Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Points: 10.0
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
Samsung Memory Recaller
Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Points: 10.0
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Points: 10.0
Crime Night
Agency: BBDO Belgium / Brussels Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 10.0
Motorepellent
Agency: BBDO / Bangkok Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
Points: 10.0
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Points: 10.0
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 10.0
Guinness - Never Alone Doc
Agency: AMV BBDO / London Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
Strings
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Points: 10.0
Mortal Timeline
Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Points: 10.0
The Boys
Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Targeted News Stories
Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 5.0
Chicken Tweet Betty
Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Anatomy of a Split Second
Agency: Irish International BBDO / Dublin Client: Road Safety Authority of Ireland Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Aid To Cart
Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
Points: 5.0
Live Vines
Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Points: 5.0
The MSSNG Project
Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
Points: 5.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Best of Discipline Pencil
Points:
50.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Branded Podcast / Branded Podcast
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Duang Prateep Foundation
Title:
Motorepellent
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Guinness - Never Alone Doc
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Transport Accident Commission
Title:
Strings
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Bonds
Title:
The Boys
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Priceline.com
Title:
Targeted News Stories
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Road Safety Authority of Ireland
Title:
Anatomy of a Split Second
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Live Vines
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
