The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft - Animation / Animation - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Editing / Editing - Single
Points: 5.0
Money Maker
Agency: Net#work BBDO / Johannesburg Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg Client: Diageo Category: Craft - Editing / Editing - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Editing / Editing - Single
Points: 5.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft - Direction / Direction - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Direction / Direction - Single
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Integrated Campaign
Points: 5.0
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
In-a-Snap
Agency: BBDO / New York Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Points: 5.0
Starving Artists
Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Points: 5.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Points: 5.0
Save Their Tears
Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Flags
Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Points: 5.0
Charles
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Promotional / Collateral / Posters - Single
Points: 5.0
Flags
Agency: AlmapBBDO / São Paulo Client: Visa Category: Publishing / Magazine - Campaign
Points: 5.0
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN Client: MERCEDES-BENZ ESPAÑA, S.A. Category: Publishing / Newspaper - Campaign
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Points: 5.0
Charles
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Points: 5.0
HELPMET
Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Points: 5.0
Skip Friday 13
Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites
Points: 5.0
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Websites
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Points: 5.0
Stop the Hunger
Agency: Impact BBDO / Dubai Client: Mars Category: Innovation in Film / Online
Points: 5.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Innovation in Film / Online
Points: 5.0
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Under 100K Budget
Points: 5.0
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles Client: AT&T Category: Online Films & Video / Long Form - Single
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Films & Video / Short Form - Single
Points: 5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Coronation Fund Managers
Title:
Money Maker
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Charles
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Visa
Title:
Flags
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Merit Award
Points:
5.0
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
