The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Events & Experiential
Points: 2.0
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok Client: Visa Category: Craft / Illustration - Single or Campaign
Points: 2.0
Making the List
Agency: CHE Proximity / Australia Client: LEGO Australia Category: Online Advertising / Banners
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Interactive Video
Points: 2.0
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Interactive Video
Points: 2.0
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York Client: Monica Lewinsky Category: Film / Long Form
Points: 2.0
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney Client: Go Gentle Australia Category: Interactive Video
Points: 2.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Experiential & Installations
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Innovation in Film / Online
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive Client: Cure Alzheimer's Fund Category: Film / Long Form
Points: 2.0
Nosferatu
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Interactive Video
Points: 2.0
HeroSmiths
Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Ambient Media / Live Events
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Ambient Media / Live Events
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Digital Installations
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Reputation Management
Points: 2.0
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Points: 2.0
HeroSmiths
Agency: Energy BBDO / Chicago Client: Bayer Aspirin Category: Digital / Websites & Mobile
Points: 2.0
Uninterrupted
Agency: BBDO / Toronto Client: Girl Talk HQ Category: Broadcast / Any Length - Single
Points: 2.0
Break Point
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Utility
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Mobile Advertising
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Use of Technology
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
Points: 2.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt Client: CARE France Category: Mobile Advertising
Points: 2.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Integrated Campaign
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Innovation in Health & Wellness
Points: 2.0
HEARING RESCUE
Agency: BBDO / Bangkok Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Innovation in Interactive / Online
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Innovation in Interactive / Online
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Recovery Room
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Direction / Single
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Craft - Direction / Single
Points: 2.0
Shortcuts
Agency: BBDO / New York + ParkPictures Client: GE Category: Craft - Direction / Single
Points: 2.0
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Points: 2.0
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
Points: 2.0
Stop The Horror
Agency: Revolver/Will O'Rourke / Sydney + Cummins&Partners / Sydney + Fin Design + Effects / Sydney + ARC Edit / Sydney Client: Go Gentle Australia Category: Craft - Direction / Single
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Craft / Art Direction - Single or Campaign
Points: 2.0
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York Client: Columbia Records Category: Craft / Music / Sound
Points: 2.0
The Book of Rock
Agency: AlmapBBDO / São Paulo Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Art Direction
Points: 2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Events & Experiential
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Visa
Title:
The Holiday
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Nikolas's Tin
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Experiential & Installations
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Getty Images
Title:
Nosferatu
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
J & J Nicorette
Title:
One Breath
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bayer Aspirin
Title:
HeroSmiths
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Transport Accident Commission (Victoria)
Title:
Break Point
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Print & Outdoor / Outdoor / Ambient - Single
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Innovation in Health & Wellness
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Pad
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Underwear
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Art Direction
Award:
2018 Mobile Merit Award
Points:
2.0
