The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Social Media
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit Client: AT&T Category: Creative Use of Data / Storytelling
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness
Points: 2.0
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay Client: Dry July Category: Radio & Audio
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
Points: 2.0
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Points: 2.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 2.0
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Chase
Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
Points: 2.0
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Points: 2.0
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Points: 2.0
Caleb
Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Points: 2.0
Soldier
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
Points: 2.0
Space Station
Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single
Points: 2.0
Nurses Save Lives
Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Points: 2.0
Ahmend
Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
Points: 2.0
We Rise
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Campaign
Points: 2.0
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Direction / Single
Points: 2.0
Soldier
Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Points: 2.0
Point of View
Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
Points: 2.0
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Points: 2.0
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Points: 2.0
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Community Building
Points: 2.0
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore Client: UN Women Category: Events & Experiential
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Kupu
Agency: Colenso BBDO / Auckland Client: Spark New Zealand Category: Craft - Mobile UX / UI / User Experience
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / Interface Design
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Web UX / UI / User Experience
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Innovation in Social Media
Points: 2.0
#WTFRonaldo
Agency: AlmapBBDO / São Paulo Client: Mars - Snickers Category: Social Engagement / Stunts & Activations
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Stunts & Activations
Points: 2.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne Client: Velocity Frequent Flyer Category: Social Engagement / Community Building
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Social Engagement / Community Building
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Social Engagement / Community Building
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions
Points: 2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
UBISOFT
Title:
STARLINK
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
We Rise
Category:
Craft - Direction / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Spark New Zealand
Title:
Kupu
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
