The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Events / Stunts / Competitions
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Cinema Advertising
Points: 2.0
Clear
Agency: AMV BBDO / London Client: Guinness Category: Events / Stunts / Competitions
Points: 2.0
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Points: 2.0
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo Client: 28 Too Many Category: Public Relations
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Digital Product
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Public Relations
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0
7:1 Furniture Collection
Agency: BBDO / Bangkok Client: Homepro Category: Innovation in Health & Wellness
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
Points: 2.0
@GoodnessBot
Agency: BBDO / New York Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
Points: 2.0
Checkout Checkpoint
Agency: Colenso BBDO / Auckland + Bank of New Zealand / Auckland Client: Bank of New Zealand Category: Gaming
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Public Relations
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Websites
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Cultural Driver
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
Points: 2.0
Santa Girl
Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Points: 2.0
Caption Contest
Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Digital & Online / Social Media Post - Single
Points: 2.0
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Craft / Writing
Points: 2.0
TrueVW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo Client: Volkswagen Category: Online-only Video / Pre-Roll - Campaign
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Social Post / Single
Points: 2.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Social Post / Real-time Response
Points: 2.0
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
Points: 2.0
Belted Survivors
Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Integrated Campaign
Points: 2.0
Sunday Duty Dodge
Agency: AMV BBDO / London Client: Cesar Category: Craft - Writing / Single
Points: 2.0
Soffa Sans
Agency: Proximity / London + Hope & Glory / London Client: IKEA UK Category: Craft / Art Direction
Points: 2.0
Truck Art Childfinder
Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad Client: Berger Paints Category: Craft / Art Direction
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Editing / Single
Points: 2.0
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing
Points: 2.0
Tales From The Drain
Agency: Energy BBDO / Chicago Client: SC Johnson Category: Craft / Writing
Points: 2.0
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
Give Time
Agency: BBDO / New York + Caviar / Los Angeles Client: American Red Cross/American Cancer Society Category: Craft - Editing / Single
Points: 2.0
vote for meAL
Agency: BBDO Belgium / Brussels Client: Lidl Belgium Category: Posters / Campaign
Points: 2.0
Belted Survivors
Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Posters / Campaign
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign
Points: 2.0
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Volkswagen
Title:
TrueVW
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
@GoodnessBot
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Bank of New Zealand
Title:
Checkout Checkpoint
Category:
Gaming
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Santa Girl
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
The New Yorker
Title:
Caption Contest
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Digital & Online / Social Media Post - Single
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Volkswagen
Title:
TrueVW
Category:
Online-only Video / Pre-Roll - Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Berger Paints
Title:
Truck Art Childfinder
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
American Red Cross/American Cancer Society
Title:
Give Time
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Lidl Belgium
Title:
vote for meAL
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
