The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Feel the Sound - Sampler Poster
Agency: Proximity GmbH / Duesseldorf + Craftwork - a brand of ad agencyservices GmbH / Duesseldorf Client: Craftwork Category: Innovation in Print
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Illustration
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Craft / Art Direction
Points: 2.0
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo Client: Alpargatas Category: Posters / Campaign
Points: 2.0
Belted Survivors
Agency: Clemenger BBDO / Wellington Client: NZ Transport Agency Category: Posters / Campaign
Points: 2.0
vote for meAL
Agency: BBDO Belgium / Brussels Client: Lidl Belgium Category: Posters / Campaign
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Single Country or Region / Non-Profit / Charity
Points: 2.0
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Points: 2.0
7:1 Furniture Collection
Agency: BBDO BANGKOK / Bangkok Client: Homepro Category: Innovation in Health & Wellness
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Public Relations
Points: 2.0
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo Client: 28 Too Many Category: Public Relations
Points: 2.0
Diversish
Agency: AMV BBDO / London Client: The Valuable 500 Category: Film / Health & Wellness
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Film / Health & Wellness
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Film / Health & Wellness
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Film / Health & Wellness
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
Points: 2.0
Clear
Agency: AMV BBDO / London Client: Guinness Category: Experiential / Immersive / Events
Points: 2.0
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut Client: The Waste Management Coalition and Greenpeace Category: Experiential / Immersive / Events
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Branded Content
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Branded Content
Points: 2.0
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York Client: Sandy Hook Promise Category: Use of Music / Original Music
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Animation / Single
Points: 2.0
The Purse
Agency: AMV BBDO / London Client: Guinness Category: Craft - Cinematography / Single
Points: 2.0
Give Time
Agency: BBDO / New York + Caviar / Los Angeles Client: American Red Cross/American Cancer Society Category: Craft - Editing / Single
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft - Editing / Single
Points: 2.0
Sunday Duty Dodge
Agency: AMV BBDO / London Client: Cesar Category: Craft - Writing / Single
Points: 2.0
It's Between You
Agency: AlmapBBDO / Sao Paulo + WhatsApp / Menlo Park Client: WhatsApp Category: Craft - Direction / Single
Points: 2.0
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland Client: DB Breweries Category: Craft - Direction / Single
Points: 2.0
MENstruation
Agency: BBDO / New York + Biscuit / New York Client: THINX Category: Craft - Direction / Single
Points: 2.0
Santa Girl
Agency: BBDO / New York + RESET Content / New york Client: Macy's Category: Craft - Direction / Single
Points: 2.0
Train
Agency: BBDO / New York + Furlined / New York Client: AT&T Category: Craft - Direction / Single
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Cultural Driver
Points: 2.0
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto Client: Regent Park School of Music Category: Innovation in Public Relations
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
Points: 2.0
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney Client: Sydney Children's Hospitals Foundation Category: Co-Promotions
Points: 2.0
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt Client: CONTINENTAL FOODS FRANCE Category: Reputation Management
Points: 2.0
Mutts4Trucks
Agency: BBDO / New York + BBDO Studios / New York Client: Mars Petcare: Pedigree/Mobil Delvac Category: Community Building
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Media Relations
Points: 2.0
IKEA. SHOPPING LULLABY
Agency: Instinct / Moscow Client: IKEA Category: Visual & Audio Craft / Sound
Points: 2.0
Caption Contest
Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Craft / Use of Visuals
Points: 2.0
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Craft / Use of Visuals
Points: 2.0
Generation Intervention
Agency: CHE Proximity / Australia + Four Seasons Condoms / Australia Client: Four Seasons Condoms Category: Influencer Marketing / Multi-Channel
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Influencer Marketing / Single Channel
Points: 2.0
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Nike Deutschland GmbH Category: Stunts & Activations
Points: 2.0
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf Client: KMSZ - Bone Marrow Donation Center Category: Active Engagement
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels Client: State of the Arts Category: Social Post / Real-time Response
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Social Post / Single
Points: 2.0
@GoodnessBot
Agency: BBDO / New York Client: Monica Lewinsky Category: Craft / Use of Technology
Points: 2.0
Client:
Craftwork
Title:
Feel the Sound - Sampler Poster
Category:
Innovation in Print
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Alpargatas
Title:
Let's Summer
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
NZ Transport Agency
Title:
Belted Survivors
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Lidl Belgium
Title:
vote for meAL
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Single Country or Region / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Valuable 500
Title:
Diversish
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
American Red Cross/American Cancer Society
Title:
Give Time
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
WhatsApp
Title:
It's Between You
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
THINX
Title:
MENstruation
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Santa Girl
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Innovation in Public Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
P&G India
Title:
Sons #ShareTheLoad
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mars Petcare: Pedigree/Mobil Delvac
Title:
Mutts4Trucks
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
IKEA
Title:
IKEA. SHOPPING LULLABY
Category:
Visual & Audio Craft / Sound
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
The New Yorker
Title:
Caption Contest
Category:
Craft / Use of Visuals
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft / Use of Visuals
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Four Seasons Condoms
Title:
Generation Intervention
Category:
Influencer Marketing / Multi-Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Nike Deutschland GmbH
Title:
The 7th Star for Germany
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
@GoodnessBot
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
