The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Dentsu
Client
Title
Category
Award
Points
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Best of Radio & Audio
Points: 90.0
Westworld: The Maze
Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Points: 50.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Points: 50.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 50.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Points: 50.0
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo Client: Suntory Holdings Limited Category: Visual Craft / Visual Effects
Points: 45.0
Critical Core
Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Points: 45.0
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 45.0
walk, walk,
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards 75th Anniversary Category: Craft / Art Direction
Points: 45.0
Beautiful Mutations
Agency: DENTSU INC. / Tokyo Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Posters / Series
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Experiential Radio & Audio
Points: 45.0
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo Client: Otsuka Pharmaceutical Co., Ltd. Category: Production Design
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Physical Product & Mobile Integration
Points: 45.0
Don't Miss Out
Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Experiential / In-Person Events
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Digital Design
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Points: 25.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Points: 25.0
Westworld: The Maze
Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
Points: 25.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam Client: Volkswagen Category: Responsive Environments
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo Client: Mori Building Co., Ltd. Category: Moving Image / Single
Points: 25.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo Client: Ezaki Glico Co., Ltd. Category: Packaging / Mass-market
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Experiential Radio & Audio
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 25.0
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Points: 25.0
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Points: 25.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Client: Queensland Police Category: Mobile Advertising
Points: 25.0
One plus One.
Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series
Points: 25.0
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Promotional / Posters - Series
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Packaging / Specialty
Points: 25.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
Points: 25.0
Open Road Project
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Points: 25.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series
Points: 25.0
The OREO Blackout Tweet
Agency: 360i / New York Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Points: 25.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Best of Radio & Audio
Award:
2022 Radio & Audio Best of Discipline Pencil
Points:
90.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Best of Discipline Pencil
Points:
50.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Best of Discipline Pencil
Points:
50.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Posters / Series
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Digital Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Packaging / Mass-market
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Mobile Advertising
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Promotional / Posters - Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Open Road Project
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
OK Go + Honda
Title:
iwontletyoudown.com (OK Go)
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Mondelez International + OREO
Title:
The OREO Blackout Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Gold Pencil
Points:
25.0
