The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
A War of Words - Anniversary Forgotten
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Hey Papa Legend / Johannesburg Client: Netflorist Category: Craft / Sound Design - Single
Points: 75.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient / Immersive / Installations
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Events & Competitions
Points: 15.0
Down Syndrome Answers
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 15.0
The Baby Stroller Test-Ride by Contours
Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Installations
Points: 10.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign
Points: 10.0
Down Syndrome Answers
Agency: FCB Canada / Toronto Client: Canadian Down Syndrome Society Category: Digital / Social Media & Viral Marketing
Points: 10.0
#NoFilter
Agency: Happiness / FCB / Saigon + Happiness / FCB / Brussels Client: Unicef Global Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
STONE MILK
Agency: FCB Brasil / São Paulo Client: Clube de Criação Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Integrated Branding / Integrated Online
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Online Advertising / Banners
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Innovation in Branded Entertainment
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Ambient / Live Events
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Online Films & Video / Short Form - Single
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Points: 5.0
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Mobile Advertising
Points: 5.0
Rink Bingo
Agency: FCB / Zürich Client: Hockey Club Davos Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Strong Man
Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Points: 5.0
Cyclops
Agency: FCB Chicago / Chicago, IL Client: Copic Category: Promotional / Collateral / Posters - Single
Points: 5.0
Boeing Flypaper
Agency: FCB Chicago / Chicago, IL Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Swim Reaper
Agency: FCB New Zealand / Auckland Client: Water Safety New Zealand Category: Social Media Page by a Brand
Points: 5.0
Valspar's Pinterest Analyzer
Agency: FCB Chicago / Chicago, IL Client: Valspar Corporation Category: Innovation in Social Media
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
Points: 5.0
Looking Back
Agency: FCB Chicago / Chicago, IL Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
Points: 5.0
Client:
Netflorist
Title:
A War of Words - Anniversary Forgotten
Category:
Craft / Sound Design - Single
Award:
2017 Radio Gold Pencil
Points:
75.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Installations
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Canadian Down Syndrome Society
Title:
Down Syndrome Answers
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Unicef Global
Title:
#NoFilter
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Clube de Criação
Title:
STONE MILK
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pearson
Title:
Project Literacy
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Ambient / Live Events
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Copic
Title:
Strong Man
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Copic
Title:
Cyclops
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Water Safety New Zealand
Title:
The Swim Reaper
Category:
Social Media Page by a Brand
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Valspar Corporation
Title:
Valspar's Pinterest Analyzer
Category:
Innovation in Social Media
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0