The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 75.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Points: 15.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
Points: 15.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Points: 15.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
Points: 10.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Typography
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
Points: 10.0
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Points: 10.0
Story Sign
Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness
Points: 10.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Targeting
Points: 10.0
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Logo
Points: 2.0
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Identity System
Points: 2.0
Use Your Vote
Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Online Films & Video / Long Form - Single
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Online Films & Video / Long Form - Single
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Innovation in Film
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Craft / Use of Digital Technology
Points: 2.0
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London Client: Huawei Category: Social Engagement / User-Generated Content
Points: 2.0
Raise your Voice. Not your Phone.
Agency: FCB & Hellocomputer / Cape Town Client: Western Cape Government Category: Social Engagement / Community Building
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York Client: Burger King Category: Social Engagement / Stunts & Activations
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Current Event Response
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Public Relations
Points: 2.0
Use Your Vote
Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups
Points: 2.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Gold Pencil
Points:
75.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
75.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaigns / Integrated Branding
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Applications
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Products
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Award:
2019 Design Merit Award
Points:
2.0
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Innovation in Film
Award:
2019 Film Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Western Cape Government
Title:
Raise your Voice. Not your Phone.
Category:
Social Engagement / Community Building
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Levi Strauss & Co
Title:
Use Your Vote
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
