The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Grey Group
Client
Title
Category
Award
Points
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 50.0
The Postponed Day
Agency: Grey Argentina / Buenos Aires Client: LALCEC Category: Traditional Media Relations
Points: 45.0
NPC
Agency: Grey / London Client: Pringles/Kellogg's Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Points: 45.0
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku Client: Wild Aid Category: Craft / Animation
Points: 25.0
Focus Lines
Agency: FamousGrey / Dilbeek + Ministerio de transporte y obras públicas / Quito Client: Ministerio de transporte y obras públicas Category: Spatial Design / Wayfinding
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Engagement / Community Building
Points: 25.0
Open your eyes
Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Print & Outdoor / Print - Campaign
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Websites / Utility
Points: 25.0
Open your eyes
Agency: Grey Germany / Duesseldorf Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Single or Series
Points: 25.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / - Client: Reclame Aqui Category: Data Visualization / Dynamic
Points: 25.0
Remumber
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam Client: Missing Children Europe Category: Mobile / Utility
Points: 25.0
Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Innovation in Radio
Points: 25.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 25.0
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 25.0
Not Allowed
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Points: 25.0
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
Points: 25.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Points: 25.0
Interception
Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Daily Fun Math
Agency: Grey / Jakarta Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
Iceberg
Agency: Grey Group China / Beijing Client: Tui Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Points: 21.0
NPC
Agency: Grey / London + Kellogg’s Client: Pringles/Kellogg's Category: Brand Partnerships
Points: 21.0
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Points: 21.0
Pensions Delivery
Agency: Grey Argentina / Buenos Aires Client: Itaú Bank Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Deforested Field
Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single
Points: 20.0
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati Client: P&G Category: Innovation in Radio & Audio
Points: 15.0
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek Client: Pringles Category: Television & VOD / Short Form - Single
Points: 15.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Points: 15.0
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Points: 15.0
Open House
Agency: Grey Canada / Toronto Client: Salvation Army Category: Events & Experiential
Points: 15.0
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen Client: Cheapflights Category: Online Advertising / Banners
Points: 15.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 15.0
Life Saving Dot
Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 15.0
Ellee Mae
Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 15.0
Ellee Mae
Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 15.0
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Points: 15.0
Groceries Not Guns
Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Points: 15.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
LALCEC
Title:
The Postponed Day
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
SoundCloud
Title:
The Berlin Wall of Sound
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Wild Aid
Title:
Hankograph
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Ministerio de transporte y obras públicas
Title:
Focus Lines
Category:
Spatial Design / Wayfinding
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Websites / Utility
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Data Visualization / Dynamic
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Klara
Title:
Klarafy
Category:
Innovation in Radio
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Gold Pencil
Points:
25.0
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Not Allowed
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Listen
Category:
CSR - Television / Television (Any Length) - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Silver Pencil
Points:
21.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Salvation Army
Title:
Open House
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Silver Pencil
Points:
15.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
