The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Hakuhodo
Client
Title
Category
Award
Points
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Special Effects / Single
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in IP & Product Design
Points: 22.50
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Packaging / Sustainable
Points: 22.50
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in Design
Points: 22.50
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.00
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store
Category: Cinema Advertising
Points: 21.00
Play Has No Limits feat. King Gnu
Agency: SIX inc. / Tokyo
Client: Sony Interactive Entertainment / PlayStation
Category: Craft / VFX & Animation
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Products for Good
Points: 10.50
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store
Category: Use of Humor
Points: 9.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Production Design
Points: 9.00
WILD MOMENT
Agency: SIX inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION
Category: Craft / Photography
Points: 9.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Creative Effectiveness / CSR
Points: 4.50
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential / In-Person Events
Points: 4.50
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Visual Effects / Single
Points: 3.00
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me
Category: Product Packaging
Points: 3.00
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me
Category: Packaging / Mass-market
Points: 3.00
Go For Launch
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: CP Chicken
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Events & Experiential
Points: 1.50
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential / In-person
Points: 1.50
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Gold Pencil
Points:
22.50
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. King Gnu
Category:
Craft / VFX & Animation
Award:
2024 Gaming Silver Pencil
Points:
21.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
10.50
Client:
Robinson Department Store
Title:
The Air drummer
Category:
Use of Humor
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Production Design
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
4.50
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Product Packaging
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Packaging / Mass-market
Award:
2024 Design Merit Award
Points:
3.00
Client:
CP Chicken
Title:
Go For Launch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Robinson Department Store
Title:
The Air drummer
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
1.50