The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential / Events
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Single
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Collateral / Posters - Campaign
Points: 25.0
Run That Town
Agency: Leo Burnett / Sydney Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Promotional Items
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney Client: Coca-Cola Category: Other Digital Solutions
Points: 15.0
If only for a second
Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
Points: 15.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Clube Sangue Bom Category: Other Digital Solutions
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential / Installations
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential / Events
Points: 15.0
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service / Collateral Design
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt Client: Reporters Without Borders Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 15.0
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles Client: Samsung Category: Online Films & Video / Short Form - Single
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Unplug + Play
Agency: Leo Burnett / Toronto Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Points: 10.0
Boat
Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Magazine / Full Page or Spread - Single
Points: 10.0
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Enjoy Your Privacy
Agency: Leo Burnett / Chicago Client: Norton by Symantec Category: Websites / Other Consumer Goods
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo Client: Puma Japan Category: User Experience Design - Mobile / Utility
Points: 10.0
Mikon Drywall
Agency: Leo Burnett / Toronto Client: Mikon Drywall Category: Brand Identity / Logo Design
Points: 10.0
Recipeace
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Public Service / Brand Identity - Campaign
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Online Films & Video / Short Form - Single
Points: 5.0
Trailers
Agency: Leo Burnett France / Saint-Denis Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Good Paper Project
Agency: Leo Burnett India / Mumbai Client: Bio farm Category: Craft / Printing and Paper Craft - Single or Series
Points: 5.0
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Experiential Advertising / Events and Competitions
Points: 5.0
Second Chance
Agency: Leo Burnett / London Client: BITC Category: Online Films & Video / Interactive Video
Points: 5.0
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Craft / Typography - Single or Series
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Points: 5.0
There's a Page for That
Agency: Leo Burnett / Toronto Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Road to Recovery
Agency: Leo Burnett / Sydney Client: Diageo Category: Integrated Branding / Consumer Campaign
Points: 5.0
Honor This
Agency: Leo Burnett / Chicago Client: Sprint Category: Integrated Branding / Consumer Campaign
Points: 5.0
If only for a second
Agency: Leo Burnett France / Saint-Denis Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Aid Couture
Agency: Leo Burnett Manila / Makati Client: Procter & Gamble Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 5.0
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Lx Type
Agency: Leo Burnett / Lisboa Client: Lisbon City Council Category: Craft / Typography
Points: 5.0
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago Client: Peace One Day Category: Package Design / Single or Series
Points: 5.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Jeep
Title:
Trailers
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Bio farm
Title:
Good Paper Project
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Slow Food
Title:
Animal Tabs
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: F
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
There's a Page for That
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Diageo
Title:
Road to Recovery
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Aid Couture
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
