The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single
Points: 25.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Campaign
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Craft / Writing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
Incomplete Bios
Agency: Leo Burnett / San Jose Client: Fundación Paniamor Category: Experiential Advertising / Guerilla
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Innovation in Outdoor / Single
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Integrated Branding / Consumer Campaign
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Digital Direct Marketing / Mobile
Points: 15.0
Dad
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Radio / Public Service - Single
Points: 15.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 10.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY Client: Samsung Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto Client: IKEA Category: Direct Marketing / Dimensional Mailing
Points: 10.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Points: 10.0
THERE IS NO BIGGER PRICE THAN SHARING
Agency: Leo Burnett / Madrid Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 10.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Hairstyle Calendar
Agency: Leo Burnett, Hong Kong / Hong Kong Client: Hair Culture Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 10.0
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington Client: Honda Australia Category: Video Craft / Direction
Points: 5.0
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Public Service - Print / Collateral - Single
Points: 5.0
Tiger
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Collateral - Single
Points: 5.0
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Points: 5.0
Serena
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Writing - Single Only
Points: 5.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Design Craft / Typography - Single or Series
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo Client: P&G Category: Craft / Direction
Points: 5.0
#Sorta: Pharmacy
Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Craft / Direction
Points: 5.0
Shark
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Rhino
Agency: Leo Burnett / Sydney Client: WWF Category: Print Craft / Art Direction - Single Only
Points: 5.0
Suffocation
Agency: Leo Burnett London / London Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
Points: 5.0
Re-Employment
Agency: Leo Burnett Chicago / Chicago Client: Fifth Third Bank Category: Outdoor / Billboards or Transit - Campaign
Points: 5.0
The Eyes of a Child
Agency: LEO BURNETT FRANCE / Saint-Denis Client: Noemi Category: Experiences / Indoor Spaces
Points: 5.0
Set In Stone
Agency: Leo Burnett Melbourne / Southbank Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Suffocation
Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Points: 5.0
Way Home
Agency: Kitchen Leo Burnett / Oslo Client: SpareBank 1 Category: Online Films & Video / Public Service / Non-Profit
Points: 5.0
Milos
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 5.0
THE SELF-LESS MIRROR
Agency: Leo Burnett Taiwan / Taipei Client: HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH Category: Experiential Advertising / Installations
Points: 5.0
Macca Cracker
Agency: Leo Burnett London / London Client: McDonald's Category: Mobile Applications / Branded Games
Points: 5.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Fundación Paniamor
Title:
Incomplete Bios
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
THERE IS NO BIGGER PRICE THAN SHARING
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Hair Culture
Title:
Hairstyle Calendar
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Video Craft / Direction
Award:
2015 Film Merit Award
Points:
5.0
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Noemi
Title:
The Eyes of a Child
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
SpareBank 1
Title:
Way Home
Category:
Online Films & Video / Public Service / Non-Profit
Award:
2015 Film Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
HEINEKEN BROUWERIJEN B.V. TAIWAN BRANCH
Title:
THE SELF-LESS MIRROR
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
