The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Holoquarium
Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Points: 5.0
Smith Brunch Menu
Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Points: 5.0
Concepcion
Agency: Leo Burnett Colombia / Bogota Client: Davivienda Category: Mobile / Utility
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Online Films & Video / Long Form - Single
Points: 5.0
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Points: 5.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo Client: East Japan Railway Company Category: Integrated Digital & Physical Product
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Hidden Car Crash Wine Label
Agency: Leo Burnett / Moscow Client: Uber Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Points: 5.0
Elizabeth Williams
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Points: 5.0
Frederick Jones
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Typography - Single or Campaign
Points: 5.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Applications
Points: 5.0
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series
Points: 5.0
Special Sponsors
Agency: Leo Burnett Colombia / Bogota Client: Special Olympics Colombia Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Websites, Mobile, & Banners
Points: 5.0
Photo Without Borders
Agency: Leo Burnett Mexico / Mexico City Client: Corona Category: Brand Voice
Points: 5.0
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Use of Technology
Points: 5.0
Museum of Contemporary Art Brochure
Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Digital / Social Media & Viral Marketing
Points: 5.0
Your Name Saves
Agency: Leo Burnett / Chicago Client: Donate Life America Category: Digital / Social Media & Viral Marketing
Points: 5.0
Galaxy Surfboard
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Samsung Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Concepción
Agency: Leo Burnett / Bogota Client: Leo Burnett Colombia Category: Innovation in Public Relations
Points: 5.0
brainBAND
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Craft / Dynamic Data Visualization
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Direction / Direction - Single
Points: 5.0
Samsung Safety Screen
Agency: Leo Burnett / Dubai Client: Samsung Category: User Activation
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Online / Short Form - Single
Points: 5.0
Vigilant Wallpapers
Agency: Leo Burnett Tailor Made / Sao Paulo + MediaMonks / Sao Paulo Client: Jeep Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Online / Short Form - Single
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Digital / Utility Design - Single
Points: 5.0
Pocket Patrol
Agency: Leo Burnett / Sydney Client: Samsung Australia Category: Innovation in Responsive Environments
Points: 5.0
Van Gogh BnB
Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Innovation in Direct
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign
Points: 5.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla
Points: 5.0
The Rundead
Agency: Leo Burnett / Chicago Client: Brooks Running Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The Chant
Agency: Leo Burnett / Chicago Client: Samsung Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Integrated Branding
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Points: 5.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Integrated Branding
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
Points: 5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Smith Restaurant + Bar
Title:
Smith Brunch Menu
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepcion
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Uber
Title:
The Hidden Car Crash Wine Label
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Craft / Typography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Special Olympics Colombia
Title:
Special Sponsors
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Corona
Title:
Photo Without Borders
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Brochure
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Donate Life America
Title:
Your Name Saves
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepción
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Samsung
Title:
Galaxy Surfboard
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Leo Burnett Colombia
Title:
Concepción
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Craft / Dynamic Data Visualization
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Safety Screen
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Jeep
Title:
Vigilant Wallpapers
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Digital / Utility Design - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Brooks Running
Title:
The Rundead
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Samsung
Title:
The Chant
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Safety Screen
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
