The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Lowe
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Direct Marketing / Ambient Media
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit
Points: 25.0
Baby
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 25.0
The Joy of Books
Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics
Points: 25.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / User Experience
Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Consumer Television / 60 Second - Single
Points: 15.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
MAN
Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Consumer Television / :30/:25 - Single
Points: 15.0
Sensitive
Agency: LOWE / Singapore Client: Unilever Category: Print Craft / Art Direction - Single or Campaign
Points: 15.0
The Joy of Books
Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Technique / Best Animation
Points: 15.0
Pennies for Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
Selfies
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Utility
Points: 10.0
Captain Risky
Agency: 303Lowe Sydney / Sydney Client: Budget Direct Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid Client: LIBERO/FOOTBALL MAGAZINE Category: Consumer Television / 60 Second - Campaign
Points: 10.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Points: 10.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm Client: Telenor Företag Category: Print / Flat & Dimensional
Points: 5.0
vw.com
Agency: Deutsch / Los Angeles Client: Volkswagen Category: User Experience Design - Web / Interface Design Craft
Points: 5.0
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Agency: Deutsch / Los Angeles Client: Target Category: Interiors / Hospitality
Points: 5.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only
Points: 5.0
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Campaign
Points: 5.0
VERSUS
Agency: LOWE VIETNAM / HO CHI MINH CITY Client: OMO Category: Collateral / Posters - Campaign
Points: 5.0
Pig
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Collateral / Posters - Single
Points: 5.0
Winston Fletcher
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Points: 5.0
Clingy Animals
Agency: LOWE, Thailand / Bangkok Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Video / Television - Single
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles Client: Esurance Category: Websites / Services
Points: 5.0
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Brand Transformation / Single
Points: 5.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Perfect Pop
Agency: Deutsch / Los Angeles Client: Pop Secret Category: Other Digital Solutions
Points: 5.0
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
The Living Piano
Agency: Lowe Roche / Toronto Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
MakeHealthLast.ca
Agency: Lowe Roche / Toronto Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
Points: 5.0
Missing Kids Stamps
Agency: Lowe Roche / Toronto Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
Points: 5.0
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
OR
Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Points: 5.0
Dollar Cravings Menu
Agency: Deutsch / Los Angeles Client: Taco Bell Category: Radio / Consumer - Campaign
Points: 5.0
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Points: 5.0
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Radio / Consumer - Single
Points: 5.0
WOMAN
Agency: BORGHI/LOWE / Sao Paulo Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Points: 5.0
BIAAG - DAUGHTER
Agency: Lowe China / Shanghai Client: Plan International Category: Public Service / Political - Video / Non-Broadcast
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Baby
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
MAN
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Sensitive
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Utility
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Telenor Företag
Title:
Print Ad Blocker
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Target
Title:
Write the Next Chapter TED + Target / Vancouver Convention Centre / Target (the brand)
Category:
Interiors / Hospitality
Award:
2015 Responsive Environments Merit Award
Points:
5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
OMO
Title:
VERSUS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Pig
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Video / Television - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Esurance
Title:
Fuelcaster: The Gas Price Predictor, a service by Esurance
Category:
Websites / Services
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Taco Bell
Title:
2014 Taco Bell Breakfast Launch (Ronald McDonald Launch)
Category:
Brand Transformation / Single
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Pop Secret
Title:
Perfect Pop
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
The Heart and Stroke Foundation of Canada
Title:
MakeHealthLast.ca
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Enfant-Retour Quebec (Missing Children's Network)
Title:
Missing Kids Stamps
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
OR
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Dollar Cravings Menu
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Plan International
Title:
BIAAG - DAUGHTER
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
