The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Points: 100.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Points: 50.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 50.0
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 50.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 25.0
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
Points: 25.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 25.0
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Points: 25.0
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Points: 25.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 15.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Points: 15.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Points: 15.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 15.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Points: 15.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 15.0
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
Points: 10.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Points: 10.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Points: 10.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Points: 10.0
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Points: 10.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Points: 10.0
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
Points: 10.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Points: 10.0
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Points: 10.0
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Points: 10.0
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Points: 10.0
Fashion Intelligence Index
Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
Points: 5.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Reverse Test
Agency: McCann Worldgroup / Milano Client: Fondazione Exodus Category: Non-Profit - Television / Television (Any Length) - Single
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 5.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Points: 5.0
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Points: 5.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Points: 5.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Client:
GEICO
Title:
GEICO. Five years and 15 minutes of award winning work.
Category:
Penta Pencil
Award:
2016 Penta Pencil Penta Pencil
Points:
100.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Best of Discipline Pencil
Points:
50.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
GEICO
Title:
It's What You Do
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Award:
2016 Print & Outdoor Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Pandora
Title:
Pandora Radio "Thumb Moments"
Category:
Innovation - Innovation in Radio / Innovation in Radio
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Hang Lung Properties
Title:
Fashion Intelligence Index
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
Hemnet
Title:
The House of Clicks
Category:
Consumer - Data Visualization / User Generated Content
Award:
2016 Design Merit Award
Points:
5.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Fondazione Exodus
Title:
Reverse Test
Category:
Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Award:
2016 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Award:
2016 Film Merit Award
Points:
5.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
