The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Award
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 50.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Brutal Cut
Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations
Points: 25.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Media Relations
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Events & Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Public Relations
Points: 25.0
Girls of Paradise
Agency: McCANN Paris / Clichy + MRM//McCANN / Clichy Client: Mouvement du Nid Category: Innovation in Radio
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Direct
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR)
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single
Points: 25.0
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Points: 15.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo Client: The END ALS Association Category: Branding / Brand Installations
Points: 15.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Branding / Brand Installations
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Digital / Social Media & Viral Marketing
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Film / Cinema / Fiction
Points: 15.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Responsive Environments
Points: 15.0
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica Client: Girls Who Code Category: Craft - Writing / Writing - Single
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: Geico Category: Television / Short Form - Single
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo Client: Amazon Japan G.K. Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Brand Transformation
Points: 15.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York Client: U.S. Army Category: Web / User Experience
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Points: 10.0
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Points: 10.0
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Editorial / Book Layout Design
Points: 10.0
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York Client: GEICO Category: Television / Short Form - Campaign
Points: 10.0
Playnasium
Agency: McCann / Melbourne Client: YMCA Category: Immersive / Environmental / Outdoor Spaces
Points: 10.0
Buy Back the Block
Agency: Fitzgerald & Co / Atlanta + Uproxx Studios / Los Angeles Client: Checkers & Rally's Category: Cultural Driver
Points: 10.0
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Single
Points: 5.0