The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Mccann Worldgroup
Client
Title
Category
Award
Points
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Points: 15.0
TV Doctors - Emergency
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Capture
Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Film / Long Form
Points: 15.0
Digital Puppetry
Agency: McCann / Melbourne Client: Melbourne International Film Festival Category: Experiential / Virtual Reality (VR)
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Campaign
Points: 15.0
USPS - Operation Santa
Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Interactive / Online
Points: 15.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Experiential Radio
Points: 15.0
The Alternatives
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Campaign
Points: 15.0
Disclaimer Videos
Agency: The Martin Agency / Richmond Client: GEICO Category: Mobile-First Video
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Innovation in Direct
Points: 15.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Radio
Points: 15.0
Count On: Sloth
Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Points: 15.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Promotional / Collateral Items - Single or Series
Points: 15.0
HIJACKED HIGHWAY
Agency: McCann / Lima Client: Sodimac Homecenter Category: Experiential / Virtual Reality (VR)
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Innovation in Branded Entertainment
Points: 15.0
Ticket to Play
Agency: Weber Shandwick / New York Client: Mattel Barbie Category: Media Relations
Points: 15.0
Interrupt-a-palooza: Nighty Night
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Integrated Digital & Physical Product
Points: 15.0
Interrupt-a-palooza: Smile and Say Skis
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Single
Points: 15.0
Interrupt-a-palooza Campaign
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 15.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Cigna
Title:
TV Doctors - Emergency
Category:
Film / Short Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Melbourne International Film Festival
Title:
Digital Puppetry
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
United States Postal Service
Title:
USPS - Operation Santa
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Experiential Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Prostate Cancer Canada
Title:
The Alternatives
Category:
Craft / Writing - Campaign
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Disclaimer Videos
Category:
Mobile-First Video
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Innovation in Direct
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Count On: Sloth
Category:
Television / Short Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mattel Barbie
Title:
Ticket to Play
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Nighty Night
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Interrupt-a-palooza: Smile and Say Skis
Category:
Online Films & Video / Pre-Roll Video - Single
Award:
2018 Film Silver Pencil
Points:
15.0