The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Mccann Worldgroup
Client
Title
Category
Award
Points
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0
Obscene Gap
Agency: MCcANN SPAIN / MADRID Client: IB Women Foundation Category: Location-Specific Video
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Craft / Art Direction - Campaign
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Points: 2.0
Save NJ Lives custom-designed pizza box
Agency: McCann Echo / Mountain Lakes Client: New Jersey Sharing Network Category: Packaging
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Craft / Sound - Campaign
Points: 2.0
Mark’s Story
Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Interactive Video
Points: 2.0
My First Purchase Exhibit
Agency: McCann / New York Client: Mastercard Category: Internal Communications
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Virtual Gridiron
Agency: Momentum Worldwide / New York + Verizon Labs / New York Client: Verizon Category: Experiential / Virtual Reality (VR)
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Utility
Points: 2.0
Probably the Dullest Content in History for the Least Active Kids in History.
Agency: FP7/DXB / Dubai + FP7/MENA / Dubai Client: OMO Category: Digital / Social Media
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond Client: Warner Bros Category: Digital / Banners & Pop-Ups
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Points: 2.0
Disclaimer: Fly
Agency: The Martin Agency / Richmond Client: GEICO Category: Broadcast / Any Length - Single
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York Client: Microsoft Category: Craft / Dynamic Data Visualization
Points: 2.0
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai Client: Chevrolet Category: Mobile Advertising
Points: 2.0
SCIENTIST
Agency: McCann Worldgroup India / Mumbai Client: dermaclinix Category: Broadcast / Any Length - Single
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Public Relations
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Online
Points: 2.0
The Immunity Charm
Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Points: 2.0
democrARtisation
Agency: McCann / Beograd Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
Points: 2.0
Sweet Change
Agency: McCann Worldgroup India / Mumbai Client: Paytm Category: Guerrilla Marketing
Points: 2.0
Capture
Agency: McCann Worldgroup / Bangkok Client: Verena International Co., Ltd. Category: Craft - Direction / Single
Points: 2.0
HIJACKED HIGHWAY
Agency: McCann / Lima Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
Points: 2.0
The Invisible Car
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Innovation in Interactive / Experiential
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft / Writing - Single
Points: 2.0
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York Client: U.S. Army Category: Innovation in Interactive / Gaming
Points: 2.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo Client: Orange Category: Craft - Direction / Single
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + OxÃgeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Direct
Points: 2.0
Vive Condoms Space Shuttle
Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Points: 2.0
Vive Condoms Surf
Agency: d4 MCCANN / Guatemala Client: PASMO Category: Publishing / Newspaper - Single
Points: 2.0
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York Client: Qualcomm Category: Television / Short Form - Single
Points: 2.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Points: 2.0
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond Client: GEICO Category: Television / Short Form - Single
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan Client: Ubrew Category: Online / Short Form - Campaign
Points: 2.0
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica Client: McCann Category: Craft - Editing / Single
Points: 2.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Television / Short Form - Single
Points: 2.0
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
Points: 2.0
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Craft - Editing / Single
Points: 2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
IB Women Foundation
Title:
Obscene Gap
Category:
Location-Specific Video
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
New Jersey Sharing Network
Title:
Save NJ Lives custom-designed pizza box
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Verizon
Title:
Virtual Gridiron
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
OMO
Title:
Probably the Dullest Content in History for the Least Active Kids in History.
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Digital / Banners & Pop-Ups
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
GEICO
Title:
Disclaimer: Fly
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
dermaclinix
Title:
SCIENTIST
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ministry of Public Health, Afghanistan
Title:
The Immunity Charm
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Paytm
Title:
Sweet Change
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Craft / Writing - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Orange
Title:
Now or Never
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
PASMO
Title:
Vive Condoms Space Shuttle
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
PASMO
Title:
Vive Condoms Surf
Category:
Publishing / Newspaper - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
